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2024 Paris Olympics & Paralympic Games: A Big Opportunity For Brands

Blog: Forrester BPM Center of Excellence

Despite the post-election trauma in France, brands sponsoring the Paris 2024 Olympic games should be able to leverage their investments. There is a huge contrast between the current political context today in France and the universal message that the Olympic games will convey in about three weeks. Despite French traditional skepticism and pessimism, the momentum […]

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