B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover
Blog: Forrester BPM Center of Excellence
According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear it. As prolonged economic unpredictability introduces the potential for short-termism, CMOs must look to their marketing ops […]
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